Binariq
Travel & Hospitality
Leading Vacation Ownership Brand

Memberships, Bookings, and Commerce on 1 Guest Platform for a Vacation Ownership Brand

A single commerce-enabled platform for destinations, memberships, vacations, services, and support, with operations automated underneath.

CommerceBooking PlatformsMembership ManagementEnterprise IntegrationAutomation
Results
50%
Increase in customer retention
175%
Improvement in partner & vendor efficiency
100%
Improvement in marketing & content operations
100+
Resorts and 170+ partner hotels on one platform
The Challenge

What made this hard.

  • Memberships, bookings, commerce, service, and workforce on independent platforms.
  • Fragmented guest experiences and inconsistent processes.
  • Limited visibility across bookings, inventory, and partners.
  • Heavy manual workflows for reservations and vendor collaboration.
  • Expansion demanding a scalable platform.
Our Approach

How we engineered the solution.

01

Unified platform for memberships, bookings, subscriptions, and commerce.

02

Omnichannel guest journeys across discovery, booking, and services.

03

Automated workflows for pricing, inventory, reservations, and vendors.

04

Microservices with Drupal CMS and Magento, integrated to CRM and identity.

Why It Worked

The biggest shift wasn't digitizing hospitality services. It was making the guest journey continuous, and the operations behind it invisible.

Key Takeaways

What this engagement proved.

01

Omnichannel guest journeys need unified commerce and support.

02

Automation reduces operational complexity while improving guest experience.

03

Enterprise hospitality needs deep integration across CRM, identity, commerce.

04

Modular architecture lets brands add services without breaking UX.

Looking to Build Something Similar?

Define the right problem. Then engineer the right solution.