3 Languages, 17 Viewports: Engineering a Multilingual Digital Experience for Meraas
A full experience in Russian, Arabic, and English across RTL and LTR layouts, optimized for 17 viewports with dynamic content that manages its own lifecycle.
What made this hard.
- Buyers requiring first-class experiences in Russian, Arabic, and English with RTL support.
- Users on a wide range of devices including older OSes.
- Time-bound sales content requiring manual publish/cleanup.
- Premium brand where inconsistency undermines credibility.
How we engineered the solution.
Truly multilingual implementation with native RTL and LTR layouts.
Multi-device optimization across 17 viewports designed up front.
Scroll-aware navigation and a stacked banner flythrough video experience.
Dynamic sales-event component that self-retires when events pass.
The biggest shift wasn't supporting more languages and devices. It was refusing to treat any of them as secondary. RTL was an experience decision, not a toggle, and content that retires itself keeps the site current.
What this engagement proved.
Each language as first-class, layout and all, is what separates credibility from translation.
Responsiveness and localization are architecture decisions.
Content that manages its own lifecycle removes recurring manual effort.
Cross-device consistency is credibility for premium brands.
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