28% More Online Revenue: Unifying Commerce Across 400+ Stores for a Multi-Brand Retailer
Delivered a headless commerce and real-time inventory platform that connected 400+ stores, e-commerce, and mobile apps into a single omnichannel experience, so customers could buy, return, and fulfill anywhere.
A fast-growing multi-brand retailer was operating e-commerce, mobile, and in-store channels as separate systems. Online shoppers saw out-of-stock messages while nearby stores held inventory; in-store associates could not access online orders or customer profiles; and returns required customers to ship items back to a central warehouse. Binariq built a unified commerce platform that treated every store, warehouse, and digital channel as one connected fulfillment network.
What made this hard.
- Inventory was siloed by channel, so e-commerce could not see store stock and stores could not fulfill online demand, leading to lost sales and excess markdowns.
- The legacy monolith could not scale with seasonal traffic and made it hard to launch new brands, promotions, or fulfillment options quickly.
- Customers expected seamless buy-online-pickup-in-store, endless aisle, and easy returns, but the existing technology stack could not support unified journeys.
How we engineered the solution.
Replaced the monolithic commerce stack with a headless, API-first architecture that decouples storefronts from catalog, cart, inventory, and order services.
Built a real-time inventory visibility layer that aggregates stock across 400+ stores, distribution centers, and online warehouses into a single source of truth.
Implemented unified cart, order, and fulfillment orchestration so any channel could sell, fulfill, or accept returns from any other channel.
Launched a progressive web app and in-store associate tools so staff and customers shared the same product, pricing, and availability information.
The platform worked because it did not merely add channels, it rewired the retailer's operating model around a single view of product, customer, and order. By making every store a fulfillment node and every digital touchpoint a storefront, the retailer turned inventory into a shared asset rather than a channel-specific constraint.
What this engagement proved.
Unified commerce starts with inventory visibility: if channels cannot see each other's stock, omnichannel is only a marketing promise.
Headless architecture lets brands experiment with new storefronts and fulfillment models without rebuilding the core.
Store associates need the same real-time data as the website to deliver consistent, high-converting customer experiences.