Binariq
Cross-Industry
Global Immigration & Career Consultancy

50+ Offices, 1 Digital Ecosystem: Unifying a Global Immigration & Career Consultancy

A unified, commerce-enabled digital experience platform connecting websites, onboarding, counselling, commerce, learning, and marketing across international markets.

CommerceDigital Experience PlatformsMultilingual WebsitesEnterprise IntegrationAutomation
Results
150%
Increase in brand awareness & engagement
50%
Growth in lead generation
200%
Improvement in employee/partner efficiency
50+
Global offices connected on one platform
The Challenge

What made this hard.

  • Multiple disconnected platforms across geographies.
  • Fragmented customer interactions and missed cross-sell.
  • Heavy manual workflows and disconnected systems.
  • Varying compliance across markets.
  • Rising digital adoption demanding scalable multilingual experience.
Our Approach

How we engineered the solution.

01

Unified DXP connecting websites, onboarding, counselling, commerce, and learning.

02

Multi-locale, multilingual architecture across markets.

03

Commerce and service booking with intelligent workflow automation.

04

Drupal CMS and microservices integrated to Salesforce CRM, LMS, and SSO.

Why It Worked

The biggest shift wasn't launching better websites. It was making the entire customer journey happen on one platform.

Key Takeaways

What this engagement proved.

01

Unified customer experiences + systems + workflows drive maximum impact.

02

Commerce-enabling services turns websites into revenue channels.

03

Automation + multilingual + integrations enable global scale.

04

Localization is architecture, not translation.

Looking to Build Something Similar?

Define the right problem. Then engineer the right solution.